All in Conscious Consumer Goods
"The accelerator, which the M&M’s maker launched at the Natural Products Expo West 2019 in March, is designed to help food startups 'fast track growth and live their purpose to build a healthier and more sustainable future,' according to a prepared statement."
"'Whether it’s food or beverage, in our world, in the CPG world, it’s a romance industry,' [CEO Arnold Ventura] said. 'And you win a consumer one bag at a time, one bottle at a time.'"
"I think it's awesome that a private-equity backed, high-growth CPG [consumer packaged goods] company can create incredible value not only by innovating with good-for-you food but also tilt at windmills for important missions," says Health Warrior CEO Shane Emmett.
Founded in just 2010, Health Warrior has grown exponentially with their Chia Bars becoming one of the most popular snack bars with health-concious consumers. Read more about how Health Warrior got to where they are today.
NRV's portfolio company, Health Warrior, just completed a successful Kickstarter campaign, which surpassed their funding goal of $40,000. The money raised will go toward helping the Tarahumara people of Mexico to restore their chia farms.
Food Tech Connect
The food industry needs to step up their game when it comes to innovative new products. Many large food companies today rely heavily on marketing rather than research and development of new products to attract customers. However, this is becoming less effective as the average consumer is rapidly changing. Health Warrior, one of NRV's portfolio companies, is recognized as an innovative food company for its development of unique products, such as Chia Bars, which are one of the most nutrient-dense foods on the planet.
Rockin' Baby's Kathryn Wiley, her husband, and their six children are embarking on a cross-country family road trip that is doubling as a marketing blitz for the children's wear company. The family will promote Rockin' Baby and their mission through random acts of giving.
"Kellog CEO John Bryant outlines three disruptive trends causing manufacturers to re-think strategies and look to the future of the consumer: the growth of e-commerce, how consumers consume media and marketing messages, and changing consumer views on food and the definition of health and wellness."
Chief executive officers Shane Emmett and Peter Harrison, representing Richmond-area companies Health Warrior and Snagajob, have been announced as Mid-Atlantic region finalists for the 2016 Ernst & Young Entrepreneur Of The Year Award.
Emmett founded Health Warrior — a Richmond-based manufacturer of snack bars made from chia seeds — in 2010 along with college friends Dan Gluck and Nick Morris.
Health Warrior, a natural food brand with top-selling Chia Bars and Superfood Protein Bars, today announces the launch of its Movement For Good Tour. Created to further the Health Warrior mission to inspire healthy diet and exercise habits, the brand has teamed up with national non-profit KaBOOM!, selected for its dedication to ensuring that all children have the balanced and active play they need to thrive.
Beginning May 14, the Movement For Good Tour will visit supermarkets across Southern California including Whole Foods Markets, Vons, and Pavilions.
Picking out new clothes for you and your children is nothing out of the ordinary in the UK.
But in Uganda second-hand garments passed down over many years account for 81% of all clothing purchases, according to research by Dr Andrew Brooks, author of Clothing Poverty.