All in Industry Insights

Ad Age

"Unilever, SC Johnson and P&G have been particularly aggressive buyers in recent years, all to heighten their appeal to millennial and Gen Z shoppers, who tend to care about avoiding synthetic ingredients and chemicals deemed hazardous. But while big CPG players largely dominate natural aisles of stores, their ownership of the products or the role they play in the natural-goods industry is often invisible to consumers."

"The Goodwater Index helps entrepreneurs understand the overall health of the venture capital funding environment for consumer tech. The monthly score (41.9 in March 2017) is a simple assessment of fundraising prospects for consumer tech companies, offering perspective on how much the market has improved or worsened over the last few months or years."