All in Healthy Lifestyles
"At a time when demand for Eric Adjepong’s cooking has never been higher, it’s been nearly impossible for the average person to taste it. That has changed — at least for a few weeks — because the Top Chef star has collaborated with workout warrior-targeted delivery service Territory Foods to sell containers of roasted chicken jollof rice across in all of the company’s four markets."
"Younger Americans voting with their feet are most heavily favoring moves to New Haven-Milford, Connecticut and Madison, Wisconsin, according to the National Association of Realtors."
Food + Tech Connect
"Building a supply chain for under utilized crops is complicated. It takes building trust with farmers, distribution infrastructure and consumer demand, all while navigating crop cycles, consistency, cost and fair trade practices..Casey Emmett, director of strategic sales at Health Warrior (recently acquired by PepsiCo) [on] how the chia brand built its initial supply chain for the crop, which at the time was under utilized."
"'Whether it’s food or beverage, in our world, in the CPG world, it’s a romance industry,' [CEO Arnold Ventura] said. 'And you win a consumer one bag at a time, one bottle at a time.'"
Richmond Times Dispatch
"Richmond-based nutrition bar maker Health Warrior Inc., has been acquired by food and beverage behemoth PepsiCo. The deal for the maker of chia seed-based snack bars and related plant-based food products will help push Pepsi further into a category of selling more nutritious foods as the company responds to shifting consumers tastes."
"Health Warrior is a seven-year-old, high-growth and plant-based superfood company based in Richmond, Virginia that might be best known for popularizing chia seeds in the consumer packaged goods (CPG) space."
RICHMOND, Va. — A local company making products from superfoods is cultivating quite a following. Health Warrior is one of the fastest growing companies out there and it’s all thanks to an ancient seed.
“You’re no longer a Division I athlete, you are lucky if you squeeze in a 30-minute run,” says Health Warrior CEO Shane Emmett. “You actually have to start paying attention to what you eat if you want to feel good.”
“'Territory is at the convergence between technology and healthy lifestyles, and we love that,' said Ted Chandler, co-founder and managing director of NRV. 'Territory is right at that inflection point of bringing choice to health-conscious eaters, where they can get delicious meals that are prepared with the knowledge that the ingredients will fit their health objectives.'”
Click here to view additional press in Digital Trends.
"A Day 1 city, much like a startup, doesn’t have to know all the answers in order to be successful. Sometimes it just has to decide and commit."
Food Navigator USA
"After announcing the funding round – supported by London-based Tate & Lyle Ventures, L.A-based PowerPlant Ventures, Virginia-based NRV, and San Francisco-based Blueberry Ventures - Nutriati co-founder Mike Spinelli said the protein had unique functional properties that opened up application opportunities in everything from gluten-free baked goods to meat and dairy alternatives, ice cream and pasta."
Click here to view additional press in the Richmond Times Dispatch.
"As a percentage of the overall grocery retail market, Amazon’s $350m in Q1 grocery sales (annualized – that’s $1.4bn) is pretty small fry. But its mouthwatering 30% year-on year-growth suggests that CPG manufacturers that don’t have a clear strategy for how to engage with Amazon now risk missing out on big opportunities further down the road, says e-commerce data firm One Click Retail."
“Krave's success is symbolic of the sweeping changes taking place throughout the food industry. The company took a classic snack, jazzed it up with trendy flavors like grilled sweet teriyaki and garlic chili pepper, and appealed to customers looking for a low-fat, high protein and all-natural treat.”
"I think it's awesome that a private-equity backed, high-growth CPG [consumer packaged goods] company can create incredible value not only by innovating with good-for-you food but also tilt at windmills for important missions," says Health Warrior CEO Shane Emmett.
Algae is one of the most nutrient-dense foods on the planet and requires far less resources to grow than your typical vegetables. Is there an algae revolution on the horizon?
NRV's portfolio company, Health Warrior, just completed a successful Kickstarter campaign, which surpassed their funding goal of $40,000. The money raised will go toward helping the Tarahumara people of Mexico to restore their chia farms.
Food Tech Connect
The food industry needs to step up their game when it comes to innovative new products. Many large food companies today rely heavily on marketing rather than research and development of new products to attract customers. However, this is becoming less effective as the average consumer is rapidly changing. Health Warrior, one of NRV's portfolio companies, is recognized as an innovative food company for its development of unique products, such as Chia Bars, which are one of the most nutrient-dense foods on the planet.
The bar segment has become a crowded category, but data suggests competition for the consumer dollar is good. Health Warrior, an early mover in the chia seed craze, is set to unveil another superfood ingredient-based bar. Health Warrior's new chia bar flavors - vanilla almond and mint chocolate - will hit shelves in January.
Products with missions behind them are the top trend that can be successful with the mainstream consumer, according to the analysis. These products stand out in the marketplace by standing for something.
Food Business News
Health Warrior is ready to spotlight another superfood ingredient, but isn't quite ready to reveal it. Health Warrior marketing VP Julia Wing-Larson discusses rebranding, new flavors, and the company's big picture.
"The food industry is going through an interesting shift in the U.S., moving away from an era of processed food and microwave meals, to one where people are increasingly concerned about the kinds of foods their eating, their freshness, sustainability, and other factors."