All in Industry Insights

Ad Age

"Unilever, SC Johnson and P&G have been particularly aggressive buyers in recent years, all to heighten their appeal to millennial and Gen Z shoppers, who tend to care about avoiding synthetic ingredients and chemicals deemed hazardous. But while big CPG players largely dominate natural aisles of stores, their ownership of the products or the role they play in the natural-goods industry is often invisible to consumers."

"The Goodwater Index helps entrepreneurs understand the overall health of the venture capital funding environment for consumer tech. The monthly score (41.9 in March 2017) is a simple assessment of fundraising prospects for consumer tech companies, offering perspective on how much the market has improved or worsened over the last few months or years."

The Wall Street Journal

Steve Case, along with his investment firm, Revolution, are bringing investment opportunities to start-ups outside of California, New York and Massachusetts. Part of Case's strategy to do so will be through Rise of the Rest startup bus tours, which are described as "a series of weeklong tours of startups, meetings with elected leaders, speeches at incubators and pitch competitions."


AOL founder, Steve Case, has a different point of view than most investors when it comes to supporting and investing in early-stage companies. To grow the US economy, Case argues that capital must be more equally distributed to states other than California, New York and Massachusetts, which currently receive about 80% of the nation's venture capital investments.

Food Tech Connect

The food industry needs to step up their game when it comes to innovative new products. Many large food companies today rely heavily on marketing rather than research and development of new products to attract customers. However, this is becoming less effective as the average consumer is rapidly changing. Health Warrior, one of NRV's portfolio companies, is recognized as an innovative food company for its development of unique products, such as Chia Bars, which are one of the most nutrient-dense foods on the planet.